Janet Switzer
Meet Janet Switzer…
A seasoned veteran and highly sought after marketing expert in
the information products industry, Janet Switzer is uniquely
qualified to train the next generation of authors, experts and
entrepreneurs in developing and marketing books, consulting
programs, multi-media systems and other information products.
Over the past 14 years, Miss Switzer has not only built highly
visible information empires spanning hundreds of specialty
titles for some of the industry’s most recognized authors and
experts, she’s engineered countless marketing campaigns and
generated millions of dollars in the process.
Janet Switzer knows how to turn expertise in any field into
publishing assets and promotional activity generating millions
of dollars in revenue.
Over a four-year period, she built business-growth guru Jay
Abraham’s publishing division from five titles to more than
327 titles for both the general business market and specialty
professional markets. She developed an entire catalog
operation with a national telemarketing sales force offering
books and multi-media products priced from $49 to $5,000. She
was instrumental in launching a $10 million seminar division
for Mr. Abraham, including developing all seminar curriculum
materials and coordinating all marketing programming for
seminars priced from $5,000 to $25,000. And, she ghosted for
Mr. Abraham what is perhaps the highest-priced softcover book
of all time — Stealth Marketing: How to Outmaneuver,
Outwit & Outmarket Your Most Formidable Competitors Before
They Know What’s Hit Them — selling at $1,000 per
copy.
For a self-published author in the alternative health care
market, Miss Switzer developed a seminar division, a
subscription consulting program, consumer advertising
campaigns and a brand licensing program that generated more
than $1,000,000 in just 294 days. Additionally, she developed
an international distributor network for the previously
unknown author’s books and audio tape programs, including
selling the Canadian distribution rights to an investor
consortium who later franchised retail-style health clinics
around the brand.
As well, Miss Switzer has launched newly published authors
like Cynthia Kersey (Unstoppable for Sourcebooks
selling 150,000 copies), including developing initial book
marketing campaigns and special sales strategies, and
designing Ms. Kersey’s audio program, which to date has sold
more than $500,000 worth at retail and has led to contracts
with Home Shopping Network and Nightingale-Conant.
Miss Switzer also works to advance the brands of established
authors, including developing book marketing campaigns, a
radio syndication campaign and train-the-trainer program
marketing for seasoned author Laurie Beth Jones (Jesus
CEO, Jesus in Blue Jeans and The
Path for Hyperion).
Since 1993, Miss Switzer has been the marketing expert of
choice for Jack Canfield’s in-house seminar and publishing
divisions, for Mr. Canfield’s Souper Speakers
speakers bureau, and for Mark Victor Hansen’s seminar and
in-house catalog activity. As well, she’s developed media
campaigns, direct mail campaigns and specialty market
campaigns for Chicken Soup for the Soul since
1993.
Additionally, she joins Jack Canfield as co-author of
the new success empire, The Success Principles: How to Get
From Where You Are to Where You Want to Be, which
recently sold to HarperCollins Publishers and is due to be
released in bookstores worldwide in January 2005.
Because of her expertise in marketing intangibles and
information, Miss Switzer has become one of America’s top
success mentors to service entrepreneurs, consultants, direct
sales professionals, professional practitioners, specialty
businesses and other entrepreneurial and corporate groups who
benefit from being both published and publicized.
She’s counseled more than 50,000 companies and entrepreneurs
worldwide in leveraging their off-balance-sheet assets for
untold millions in potential windfall revenue.
She enjoys particular popularity with women entrepreneurs and
professionals. Miss Switzer is an internationally-recognized
keynote speaker, Founder and Editor of Leading Experts
electronic news magazine, and creator of the multi-media
business course How Experts Build Empires: The
Step-By-Step System for Turning Your Expertise Into
Super-Lucrative Profit Centers.
As well, she is a
columnist with Training Magazine (Asia Edition),
and she’s a contributing expert and teleseminar leader with
Mentors Magazine and other groups in the training
industry. She regularly speaks to thousands of entrepreneurs,
independent sales professionals, corporate employees and
industry association members on the principles of success and
income generation.
Additionally, she helps achievers who are experts in their
field attain worldwide status and million-dollar incomes by
building publishing empires around their business strategies,
training concepts, industry expertise and unique market
posture through Leading Experts International’s Business
Development Program.
Sign-up for the free Leading Experts
e-Magazine:
http://www.leadingexperts.net
Learn to leverage other people's
information assets:
http://www.publishingprogram.com
Put Janet on your Team:
http://www.leadingexperts.net/pages/4/index.htm
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