Janet Switzer

Meet Janet Switzer…

A seasoned veteran and highly sought after marketing expert in the information products industry, Janet Switzer is uniquely qualified to train the next generation of authors, experts and entrepreneurs in developing and marketing books, consulting programs, multi-media systems and other information products.

Over the past 14 years, Miss Switzer has not only built highly visible information empires spanning hundreds of specialty titles for some of the industry's most recognized authors and experts, she's engineered countless marketing campaigns and generated millions of dollars in the process.

Janet Switzer knows how to turn expertise in any field into publishing assets and promotional activity generating millions of dollars in revenue.

Over a four-year period, she built business-growth guru Jay Abraham's publishing division from five titles to more than 327 titles for both the general business market and specialty professional markets. She developed an entire catalog operation with a national telemarketing sales force offering books and multi-media products priced from $49 to $5,000. She was instrumental in launching a $10 million seminar division for Mr. Abraham, including developing all seminar curriculum materials and coordinating all marketing programming for seminars priced from $5,000 to $25,000. And, she ghosted for Mr. Abraham what is perhaps the highest-priced softcover book of all time -- Stealth Marketing: How to Outmaneuver, Outwit & Outmarket Your Most Formidable Competitors Before They Know What's Hit Them -- selling at $1,000 per copy.

For a self-published author in the alternative health care market, Miss Switzer developed a seminar division, a subscription consulting program, consumer advertising campaigns and a brand licensing program that generated more than $1,000,000 in just 294 days. Additionally, she developed an international distributor network for the previously unknown author's books and audio tape programs, including selling the Canadian distribution rights to an investor consortium who later franchised retail-style health clinics around the brand.

As well, Miss Switzer has launched newly published authors like Cynthia Kersey (Unstoppable for Sourcebooks selling 150,000 copies), including developing initial book marketing campaigns and special sales strategies, and designing Ms. Kersey's audio program, which to date has sold more than $500,000 worth at retail and has led to contracts with Home Shopping Network and Nightingale-Conant.

Miss Switzer also works to advance the brands of established authors, including developing book marketing campaigns, a radio syndication campaign and train-the-trainer program marketing for seasoned author Laurie Beth Jones (Jesus CEO, Jesus in Blue Jeans and The Path for Hyperion).

Since 1993, Miss Switzer has been the marketing expert of choice for Jack Canfield's in-house seminar and publishing divisions, for Mr. Canfield's Souper Speakers speakers bureau, and for Mark Victor Hansen's seminar and in-house catalog activity. As well, she's developed media campaigns, direct mail campaigns and specialty market campaigns for Chicken Soup for the Soul since 1993.

Additionally, she joins Jack Canfield as co-author of the new success empire, The Success Principles: How to Get From Where You Are to Where You Want to Be, which recently sold to HarperCollins Publishers and is due to be released in bookstores worldwide in January 2005.

Because of her expertise in marketing intangibles and information, Miss Switzer has become one of America's top success mentors to service entrepreneurs, consultants, direct sales professionals, professional practitioners, specialty businesses and other entrepreneurial and corporate groups who benefit from being both published and publicized.

She's counseled more than 50,000 companies and entrepreneurs worldwide in leveraging their off-balance-sheet assets for untold millions in potential windfall revenue.

She enjoys particular popularity with women entrepreneurs and professionals. Miss Switzer is an internationally-recognized keynote speaker, Founder and Editor of Leading Experts electronic news magazine, and creator of the multi-media business course How Experts Build Empires: The Step-By-Step System for Turning Your Expertise Into Super-Lucrative Profit Centers.

As well, she is a columnist with Training Magazine (Asia Edition), and she's a contributing expert and teleseminar leader with Mentors Magazine and other groups in the training industry. She regularly speaks to thousands of entrepreneurs, independent sales professionals, corporate employees and industry association members on the principles of success and income generation.

Additionally, she helps achievers who are experts in their field attain worldwide status and million-dollar incomes by building publishing empires around their business strategies, training concepts, industry expertise and unique market posture through Leading Experts International's Business Development Program.

Sign-up for the free Leading Experts e-Magazine: http://www.leadingexperts.net

Learn to leverage other people's information assets: http://www.publishingprogram.com

Put Janet on your Team: http://www.leadingexperts.net/pages/4/index.htm