Mitchell P. Davis
Mitchell P. Davis has been helping connect journalists and experts since 1984, when he published his first directory, the Talk Show Guest Directory. Today his Yearbook of Experts, Authorities and Spokespersons in the "brand" for those in the media seeking swift contact with experts on an extraordinary range of topics.
The Yearbook of Experts whose URL is www.ExpertClick.com is so influential, Davis was invited to be on the International Advisory Board of the National Association of Radio Talk Show Hosts.
Davis is a 1984 graduate of Georgetown University, where he won the prestigious Bunn Award for Journalistic Excellence. He holds a B.S.B.A. from the Business School, chosen over his first major of History. "Journalism is history written as it happens."
Over the more than two decades since founding Broadcast Interview Source the role he has played in enhancing the reputation of those in the Yearbook has been widely acknowledged and this is especially true of those in the profession of securing media coverage for their clients. PR Week called the Yearbook "a dating service of PR."
Davis now makes both his databases of experts and journalist public on the web at www.ExpertClick.com and www.PowerMediaBlueBook.com as well as in print and on CD-ROM.
Frequently invited to speak on the synergism of ExpertClick, Davis addresses the best ways to become an expert, his marketing theories of always reaching for best target, about the way the news media pyramid works, and how to maximize results of a news release with a "top twenty" relationship list.
Davis often advises clients on getting maximum return on even a single news release. "Write one release to a prime target, then shop it around. One on-topic, on-target release can go farther then yet another e-mail blast, because journalists always want new exclusive ideas.
Mitch travels extensively attending a variety of trade shows in many industries where he's found a wide variety of experts from shows as diverse as the World Futurists Show to the Search Engine Optimization show, and Speakers to Coaches to Consultants. These and other experts represent a mix that has attracted journalists to ExpertClick and insured a loyal group of Yearbook participants.
He first traveled to China in 1982 and later circumnavigated the globe with stops in Boston, Amsterdam, Singapore, Tokyo, and Detroit. He summers in northern Michigan.