Video Marketing - YouTube is not enough
Video Marketing - 3 Reasons Why YouTube Isn't Enough
If you haven't gotten into video marketing yet, you are missing out on huge opportunities to drive traffic, sell products, and build lists. If you have started using videos, are you using them to your full potential? If you are just posting videos to YouTube, then the answer is "NO". I'm going to tell you why you can't just rely on YouTube alone to market online.
YouTube exceeds 2 billion views a day, that's more than double the viewers than all 3 of the major television networks combined. The average person spends 15 minutes a day watching videos. 24 hours of video is uploaded every minute. More video is uploaded to YouTube in 60 days than the 3 major networks combined have created in 60 years! After reading these stats, it's pretty incredible to think that it's free for you to create an account and put up there almost anything you want. That is some major marketing power you need to take advantage of. Do you already have a YouTube account? And you're using it as best you can? Good. Is that all you're doing? Yes? Not Good. Here's 3 more things you should be doing with your videos.
1. Uploading them to multiple video sharing sites. Just because they might not get as many members as YouTube, sites such as Vimeo.com, Break.com, MetaCafe.com, etc. are still heavy hitters when it comes to viewers. Break.com receives over 1 million page views a month, Vimeo.com receives over 1 million page views a day, and Metacafe.com receives over 3 million page views a month. These page views all add up, and keywords on these sites may not be as heavily loaded as well.
2. Put videos on your page. Specifically videos for your page, not the same thing as what you put on YouTube (and the other sharing sites). These videos can be a welcoming nature, or they can talk about new products, ebooks, etc. that you have to offer. You can also use this video to help direct new visitors to exactly what they want to find.
3. Videos on your blog. You do have a blog, right? Put specific videos on your blog as well. Feel free to use YouTube if you want for blog videos, just plop the embed code in there and you're done. However, I will warn you, if you use YouTube for your blog videos, once the video finishes playing, suggestions from YouTube come up on the screen. This is an opportunity for your visitors to click away from your site. A better alternative would be to post your blog and website videos using a standalone player, for example uploading to Amazon's S3 via Mike Stewart's Media Player.
Here is a list of over 60 other sites to check out.
* AtomUploads (part of AtomFilms)
* Gubb (Gubb.tv)
* Tangle.com (formerly Godtube)
* Google Video (no new uploads)
* imeem (ceased video hosting service)
* Nico Nico Douga (Japanese)
* pandora tv
* Rambler Vision (Russian)
* Sapo Videos (only Portuguese)
* The Video Bay
* Trilulilu (Romanian)
* Tudou (Chinese)
* Vbox7 (Bulgarian)
* Vidoosh (Iranian)
* Yahoo! Video
* Youku (Chinese)