Social Networking Training
Social Networking Professional
Curriculum
Step
1. Understanding Social Networks
Step
Overview:
There
are thousands of social networking sites on the web. Considering the
kind of business you are in, you may need only the top 5 -- 6 largest
sites to create a profile and interact with, plus a few niche specialty
sites catering to a specific need. Businesses all over the globe are
using social networks to advertise their products and services, address
customer service issues, promote new ideas and specials, deliver
printable coupons and interact with other members in hope of gathering
leads. Since most new businesses don't utilize social networks
correctly, this gives you an opportunity to learn the fastest and most
effective techniques for networking and put your services and knowledge
out there for hire.
Total
Time investment: 5 hours
Review
NetAIM Resources:
Action
Steps:
-
Review
Net AIM Resources above.
-
Make
a list of the social networks that would benefit you most and sign up
for their services.
-
Learn
how to create a profile in each of the networks and optimize the
information.
-
Learn
to use the different functions provided by each site
-
The
top 6 most important sites to be a member of:
-
Youtube.com
-
Facebook.com
-
Twitter.com
-
LinkedIn.com
-
Google
Profiles
-
Squidoo.com
Next
Step: Continue to Step 2 or review Advanced Topics on this Step
Advanced
Topics on this Step (optional):
Other
Helpful Resources:
Ask
Colin: Not sure how to create your profiles and information? Have a
question?
Step
2. Managing your profiles and uploading content
Step
Overview:
Socializing
on the web means sharing information with your friends, followers and
everyone else on the networks. Learning how to upload videos, images,
blog posts, clickable links and creating special pages gives you the
power to reach out to members with pertinent information about your
business. Providing as much multi-media presentations about your
products and services will create a bigger buzz with more fun and
interactivity. This creates a positive reaction to your networking and
builds leads and potential customers.
Time
investment: 6 hours
Review
Netaim Resources:
Action
Steps:
-
Review
Net AIM Resources above
-
Learn
to upload videos to Youtube, Squidoo and Facebook
-
Learn
to upload and share images
-
Learn
to produce clickable links to resources
-
Learn
to create a Facebook Business page and customize it
-
Join
FriendFeed and Ping.fm to automate your updating efforts and save time
Next
Step: Continue to Step 3 or review Advanced Topics on this Step:
Advanced
Topics on this Step (optional):
Other
Helpful Resources:
Stuck?
Not sure how to set up the pages you need? No time for networking and
updating?
Ask
Colin: videopower@live.com
Step
3. Finding the right friends and building your network.
Step
Overview:
Your networking efforts are
useless if you have no friends or followers or the ones you do have
just don't care about your business. You want to attract targeted
friends who will be interested in your products, services and specials.
But where do find them? And how do you market to them without boring
them or making them angry? There are 700 million members of just
Facebook, Twitter and Youtube alone. That's a very large pool of
prospects for every topic under the sun and selling them things is not
as hard as it seems.
Total
Time investment: 2 hours
Review
Netaim Resources:
Action
Steps:
-
Review
Net AIM Resources above
-
Search
for friends and subscribers
-
Separate
friends between business and personal
-
Tag
people to share videos and pictures
-
Leave
comments on other members profiles
-
Interact
with what people are saying
-
Joining
groups and fan pages
Next
Step: Continue to Step 4 or review Advanced Topics on this Step:
Advanced
Topics on this Step (optional):
Other
Helpful Resources:
Stuck?
Need a Virtual Assistant to help market your business? Run daily social
media tasks?
Ask
Colin: videopower@live.com
Step
4. Interactive Marketing and Selling Products
Step
Overview:
Your networking efforts are
the essence of the social media revolution and how you talk to people
on networks is what will be the difference between being seen as a
spammer or someone of interest. Making comments, sharing resources,
offering advice and replying to people are just a few things that will
make you a popular networker. It's not about making offers, it's about
building trust. High content and intriguing posts will build curiosity
naturally and that curiosity can be satisfied by leading people to
resources that offer solutions. Those solutions will be products and
services, whether yours or someone elses, that you will make money from.
Total
Time investment: 4 hours
Review
Netaim Resources:
Action
Steps:
- Review
Net AIM Resources above
- Learn
to reply to peoples comments
- Asking
questions that beg answers
- Creating
events and inviting friends to see websites
- Create
your own group
- Create
notes and tagging friends
- Advertising
your products
Next
Step: Review Advanced Topics on this Step:
Advanced
Topics on this Step (optional):
Other
Helpful Resources:
Stuck?
Need a Virtual Assistant to help market your business? Run daily social
media tasks?
Ask
Colin: videopower@live.com
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